Mattel, the American toy firm behind the favored Barbie, introduced a brand new, first-of-its-kind doll line created from recycled ocean-bound plastic.
Referred to as ‘Barbie Loves the Ocean’, the brand new assortment options three dolls with our bodies created from 90 per cent recycled ocean-bound plastic elements, and Seaside Shack playset and equipment, additionally created from 90 per cent recycled plastic.
The worth of the gathering varies between $9.99 (Rs 730)-$19.99 (Rs 1,460.81) and aligns with the corporate’s purpose of utilizing 100 per cent recycled, recyclable or bio-based plastic supplies for all merchandise and packaging by 2030.
Richard Dickson, the president and chief working officer of Mattel, stated in an announcement, “This Barbie launch is one other addition to Mattel’s rising portfolio of purpose-driven manufacturers that encourage environmental consciousness with our shopper as a key focus.”
“At Mattel, our dedication is to empower the following era to discover the marvel of childhood and attain their full potential. We take this duty significantly and are persevering with to do our half to make sure youngsters can inherit a world that’s stuffed with potential, too,” he added, as reported by Folks.
Moreover, Mattel can also be selling sustainability via its Forest Stewardship Council (FSC) Objective and The Way forward for Pink is Inexperienced model marketing campaign. FSC goals to realize 95 per cent recycled or FSC-certified content material in paper and wooden fiber supplies utilized in packaging by the tip of 2021.
The corporate additionally plans to launch a brand new Barbie Vlogger episode together with a restricted version of 4ocean x Barbie bracelets. The episode, which can function on Barbie’s YouTube collection, will train kids how one can maintain the planet.
Barbie dolls have invited controversy on a number of events. The lean determine of the doll with a small waist has typically raised questions in regards to the unrealistic thought of physique picture for ladies. In keeping with Finland examine, the usual Barbie doll would lack the required physique fats for menstruation. In 2016, nevertheless, Mattel got here up with new physique sorts: ‘tall’, ‘petite’ and ‘curvy’.
The dolls have additionally been criticised previously for the shortage of racial variety. In 1980, Hispanic dolls had been launched. Moreover, Black Barbie was additionally launched the identical yr however lacked the options of an African American. In 2009, Mattel got here up with So In Fashion vary with a extra reasonable depiction of African American individuals. Later in 2016, it launched seven pores and skin tones, twenty-two eye colours, and twenty-four hairstyles.
In March 2018, for example, Mattel launched the “Barbie Celebrates Function Fashions” marketing campaign with a line of 17 dolls from numerous backgrounds on the event of Worldwide Girls’s Day. The gathering included dolls impressed by Frida Kahlo, Ashley Graham, and Chloe Kim, amongst others.