Fireplace, an app co-founded by entrepreneur Mark Cuban, launched on Tuesday to assist podcasters, musicians and different skilled content material producers create reside exhibits with the flexibility to work together with the viewers.
The app launches at a time when social media giants and different startups are more and more specializing in reside options. For example, Twitch and Alphabet’s YouTube provide reside video streaming, whereas Fb and Twitter have launched reside audio room chats.
“The car we have constructed is a manufacturing studio in your telephone,” Falon Fatemi, Fireplace co-founder, stated in an interview.
Content material creators will have the ability to begin interactive exhibits from their telephone utilizing the Fireplace app, which is able to document and transcribe the present routinely.
Fireplace additionally lets customers stream their present routinely to different platforms corresponding to YouTube, Fb and Twitch, which helps streamline an in any other case difficult course of if creators need to distribute their content material in a number of locations, Fatemi stated.
Creators may earn cash from their exhibits by promoting tickets for digital entry or inserting advert breaks.
Having the ability to hear how listeners are responding to the present in real-time might help creators enhance their content material, Fatemi stated.
“High quality content material is king. … Attracting audiences, that is the largest problem,” Fatemi stated. “Understanding how audiences react to content material as they’re consuming it reside is the important thing.”
Fireplace is the most recent tech enterprise for Cuban, who can be an investor in different tech startups corresponding to Samba TV and streaming service Philo.
© Thomson Reuters 2021